Case Study with Kicky & Perky
This case study delves into the remarkable journey of Kicky Perky, a brand that dared to redefine luxury. We’ll explore how, with a clear vision and the strategic partnership of PR Innovations, they’ve transformed their ambitious goals into tangible realities.
Business Expansion Plan
Kicky Perky, a brand synonymous with exquisite silver jewelry, harbors an ambitious vision. They aim to establish themselves as a global force by 2026, carving their own niche in the luxury jewelry market. With a clear goal of becoming the industry leader by 2025, their aspirations are nothing short of remarkable.
Launched in 2022, Kicky Perky has already made significant strides:
- Extensive Online Presence: They’ve secured their place on India’s leading online platforms, making their stunning jewelry readily accessible to a vast audience.
- Strategic Offline Expansion: Plans are underway to establish a network of offline stores across major Indian cities (Metro, Tier-1 & Tier-2) by the second half of 2024.
- Pioneering a New Category: Kicky Perky boldly positions itself as India’s first “Bridge to Luxury” silver jewelry brand, offering premium quality at a more attainable price point.
- Exquisite Craftsmanship: Their commitment to quality is evident in their use of high-grade materials, including Moissanite, semi-precious stones, and precious stones, all meticulously crafted with Sterling 925 Silver.